Hightouch buys no-code integration startup Strata

Customer data platform Hightouch acquired Strata, whose AI agent builds and maintains custom API integrations without code, to speed up its integration roadmap. Terms were not disclosed. (Hightouch blog)

Strata was founded in 2024 by former Iterable employees; CEO Kelsey Mullaney joins Hightouch to help lead go-to-market. (Hightouch blog)