Judge rejects breakup of Google's ad tech business and orders six years of conduct remedies

Judge Leonie Brinkema declined to force Google to sell its AdX ad exchange, ordering behavioural remedies instead, including an end to tying its publisher ad server to AdX and a compliance monitor. (Silicon UK; Reuters via The Star; PPC Land)

The full 106-page opinion, unsealed Sep 16, sets a six-year worldwide judgment instead of the 15 years the Justice Department sought, and requires AdX bids to be available to rival ad servers. Google said it will appeal the liability ruling. (Silicon UK; Reuters via The Star; PPC Land)