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# Salesforce agrees to buy AI customer research firm Listen Labs
- URL: https://www.enterprisey.com/salesforce-agrees-to-buy-ai-customer-research-firm-listen-labs/
- Published: 2026-09-29T21:45:00.000Z
- Updated: 2026-10-26T04:15:25.000Z
- Description: Salesforce signed a definitive agreement to acquire Listen Labs, whose AI agents run customer research studies and simulate customer reactions. The deal adds research and simulation tools alongside Marketing Cloud and Service Cloud.
- Author: Enterprisey Admin
- Tags: News, Acquisition, CRM

Salesforce signed a definitive agreement to acquire Listen Labs, whose AI agents run customer research studies and simulate customer reactions. The deal adds research and simulation tools alongside Marketing Cloud and Service Cloud. ([Salesforce Newsroom](https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-listen-labs/?ref=enterprisey.com); [SiliconANGLE](https://siliconangle.com/2026/10/01/salesforce-to-acquire-ai-customer-research-startup-listen-labs-in-reported-2b-deal/?ref=enterprisey.com); [Channel Insider](https://www.channelinsider.com/channel-business/news-salesforce-listen-labs-acquisition-ai-customer-research/?ref=enterprisey.com); [CMSWire](https://www.cmswire.com/the-wire/salesforce-signs-definitive-agreement-to-acquire-listen-labs/?ref=enterprisey.com))

Salesforce did not disclose terms; Business Insider reported in September that a price of about $2B was under discussion. Salesforce expects the deal to close in its fiscal fourth quarter of 2027, pending regulatory clearance. Listen Labs raised a $69M Series B in January 2026 led by Ribbit Capital. ([Salesforce Newsroom](https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-listen-labs/?ref=enterprisey.com); [SiliconANGLE](https://siliconangle.com/2026/10/01/salesforce-to-acquire-ai-customer-research-startup-listen-labs-in-reported-2b-deal/?ref=enterprisey.com); [Channel Insider](https://www.channelinsider.com/channel-business/news-salesforce-listen-labs-acquisition-ai-customer-research/?ref=enterprisey.com); [CMSWire](https://www.cmswire.com/the-wire/salesforce-signs-definitive-agreement-to-acquire-listen-labs/?ref=enterprisey.com))