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# Salesforce agrees to buy Braze for $5.66B in cash
- URL: https://www.enterprisey.com/salesforce-agrees-to-buy-braze-for-5-66b-in-cash/
- Published: 2026-10-20T15:45:00.000Z
- Updated: 2026-10-26T01:29:24.000Z
- Description: Salesforce will pay $47.50 a share in cash for the customer engagement platform, an enterprise value of about $5.66B, and plans to run Braze inside Marketing Cloud under its co-founders. The deal needs Braze shareholder and regulatory approval and is expected to close in Salesforce's fiscal 2028.
- Author: Enterprisey Admin
- Tags: News, Acquisition, CRM

Salesforce will pay $47.50 a share in cash for the customer engagement platform, an enterprise value of about $5.66B, and plans to run Braze inside Marketing Cloud under its co-founders. The deal needs Braze shareholder and regulatory approval and is expected to close in Salesforce's fiscal 2028\. ([Salesforce](https://www.salesforce.com/news/press-releases/2026/10/20/salesforce-signs-definitive-agreement-to-acquire-braze/?ref=enterprisey.com); [Braze](https://www.braze.com/press-releases/salesforce-signs-definitive-agreement-to-acquire-braze?ref=enterprisey.com))

Salesforce said the deal does not change its fiscal 2027 guidance. Braze, which says it has about 2,770 customers, saw its shares rise about 51% in premarket trading. ([Salesforce](https://www.salesforce.com/news/press-releases/2026/10/20/salesforce-signs-definitive-agreement-to-acquire-braze/?ref=enterprisey.com); [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/why-braze-brze-stock-trading-193350801.html?ref=enterprisey.com))