Salesforce agrees to buy Braze for $5.66B in cash
Salesforce will pay $47.50 a share in cash for the customer engagement platform, an enterprise value of about $5.66B, and plans to run Braze inside Marketing Cloud under its co-founders. The deal needs Braze shareholder and regulatory approval and is expected to close in Salesforce's fiscal 2028.
Salesforce will pay $47.50 a share in cash for the customer engagement platform, an enterprise value of about $5.66B, and plans to run Braze inside Marketing Cloud under its co-founders. The deal needs Braze shareholder and regulatory approval and is expected to close in Salesforce's fiscal 2028. (Salesforce; Braze)
Salesforce said the deal does not change its fiscal 2027 guidance. Braze, which says it has about 2,770 customers, saw its shares rise about 51% in premarket trading. (Salesforce; Yahoo Finance)