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# Zeta Global agrees to buy AI engineering startup Senso
- URL: https://www.enterprisey.com/zeta-global-agrees-to-buy-ai-engineering-startup-senso/
- Published: 2026-10-05T21:45:00.000Z
- Updated: 2026-10-26T04:16:00.000Z
- Description: Zeta Global signed a definitive agreement to acquire Senso, the Y Combinator-backed company whose technology underpins Zeta's generative engine optimization product. Terms were not disclosed.
- Author: Enterprisey Admin
- Tags: News, Acquisition, CRM

Zeta Global signed a definitive agreement to acquire Senso, the Y Combinator-backed company whose technology underpins Zeta's generative engine optimization product. Terms were not disclosed. ([Zeta Global IR press release (PDF)](https://s25.q4cdn.com/525061491/files/doc%5Fnews/Zeta-Global-to-Acquire-Senso-Adding-AI-Engineering-and-Frontier-Model-Connectivity-to-Its-Intelligent-AI-Infrastructure-2026.pdf?ref=enterprisey.com))

Senso CEO Saroop Bharwani and his team will join Zeta. The deal is meant to help brands track and manage how they appear in AI assistants such as ChatGPT, Gemini and Claude. LUMA Partners advised Senso. ([Zeta Global IR press release (PDF)](https://s25.q4cdn.com/525061491/files/doc%5Fnews/Zeta-Global-to-Acquire-Senso-Adding-AI-Engineering-and-Frontier-Model-Connectivity-to-Its-Intelligent-AI-Infrastructure-2026.pdf?ref=enterprisey.com))