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# Zeta Global agrees to buy data infrastructure firm Digital Audience
- URL: https://www.enterprisey.com/zeta-global-agrees-to-buy-data-infrastructure-firm-digital-audience/
- Published: 2026-10-06T21:45:00.000Z
- Updated: 2026-10-26T04:16:16.000Z
- Description: Zeta Global agreed to acquire Digital Audience, an identity and activation data company already integrated with Zeta, adding AI engineers and enterprise customers in Europe. Terms were not disclosed.
- Author: Enterprisey Admin
- Tags: News, Acquisition, CRM

Zeta Global agreed to acquire Digital Audience, an identity and activation data company already integrated with Zeta, adding AI engineers and enterprise customers in Europe. Terms were not disclosed. ([Zeta Global IR press release (PDF)](https://s25.q4cdn.com/525061491/files/doc%5Fnews/Zeta-Global-to-Acquire-Digital-Audience-Extending-the-Zeta-Data-Cloud-Across-the-Digital-Ecosystem-2026.pdf?ref=enterprisey.com); [Pulse 2.0](https://pulse2.com/zeta-global-to-acquire-digital-audience/?ref=enterprisey.com))

Digital Audience founder and CEO Ruben Niet leads the company. No closing timeline was given. It is Zeta's second announced deal of the week after Senso. ([Zeta Global IR press release (PDF)](https://s25.q4cdn.com/525061491/files/doc%5Fnews/Zeta-Global-to-Acquire-Digital-Audience-Extending-the-Zeta-Data-Cloud-Across-the-Digital-Ecosystem-2026.pdf?ref=enterprisey.com); [Pulse 2.0](https://pulse2.com/zeta-global-to-acquire-digital-audience/?ref=enterprisey.com))