Zeta Global agrees to buy data infrastructure firm Digital Audience

Zeta Global agreed to acquire Digital Audience, an identity and activation data company already integrated with Zeta, adding AI engineers and enterprise customers in Europe. Terms were not disclosed. (Zeta Global IR press release (PDF); Pulse 2.0)

Digital Audience founder and CEO Ruben Niet leads the company. No closing timeline was given. It is Zeta's second announced deal of the week after Senso. (Zeta Global IR press release (PDF); Pulse 2.0)